This analysis tool helps to assess the external environment!
This pack of cards contains 125 macro forces classified into the STEEP categories (social, technological, economical, environmental and political). Other known acronyms derived from STEEP are: PEST, PESTLE, PESTEL, STEP, STEPJE, STEEPLED, DESTEP and LEPEST. The STEEP acronym is well known and used all over the world as a basis for external analysis.
For example the STEEP cards can be used by individuals and groups to have workshops to:
– create awareness about past, current and future changes;
– stress test a business model;
– determine key-uncertainties to create future scenarios (scenario planning);
– create a SWOT analysis;
– think about systems and how external developments connect to each other;
– tell a story;
– discuss certain topics;
– etc. etc. etc.
For example STEEP cards can be used in workshops, trainings and classes.